As the owner of The Cintman Group, Jerry Gutierrez shares original content designed to inform, inspire, and empower. This section features white papers and books that reflect years of experience in technology, strategy, and creative growth. Each publication offers practical insights and thought leadership for professionals and curious minds alike.
PCF Model (Product Core Function)
The Product Core Function (PCF) model is a strategic framework developed by The Cintman Group to align product vision, user needs, and business goals. It focuses on identifying and refining the essential functions that drive a product’s value, usability, and long-term success. By centering efforts on core functionality, the PCF model helps teams prioritize effectively, reduce complexity, and deliver meaningful outcomes.
White Paper: Introducing the PCF Model (Product Core Function)
This white paper introduces the Product Core Function (PCF) model—a framework designed to help product teams focus on what truly matters. Developed by The Cintman Group, the PCF model emphasizes clarity, alignment, and value by identifying the essential functions at the heart of any successful product. Inside, you’ll find the model’s core principles, real-world applications, and strategies to streamline development, improve user experience, and align product features with business goals.