Website Redesign Proposal
Ringo’s BBQ & Burgers Website Redesign: From Appetite to Action
How a local restaurant’s food, story, and customer actions could be reorganized into a clearer, mobile-first digital experience.
Ringo’s already has what many restaurant brands work years to create: recognizable food, memorable menu names, a strong smoked meat identity, Laredo roots, and a meaningful story of resilience. This concept redesign preserves those strengths while creating a faster path from appetite to menu, order, directions, catering, and return visits.
● Proposal concept — not a live or completed client implementation. No measured business results are claimed.
Project type
Restaurant website redesign proposal
Focus
Customer journey, menu UX, local trust, mobile actions, WordPress system
Creative direction
Legendary Smoke. Laredo Welcome.
Primary proposed action
View the Menu
The opportunity
Content that’s spread across competing destinations.
The original experience contains great content, but customers may need to visit several destinations to find answers to simple questions like “What looks good?” How do I order? Where is Ringo’s? When is it open? Can Ringo’s cater my event? The redesign organizes those questions into one clear customer journey.
BEFORE · Original Ringo’s website (screenshot from current site as of 2026)
The goals
Three points the redesign aims to achieve.
01
Find food faster
Organize the menu so customers can browse categories and make quick choices on any screen.
02
Act with confidence
Make ordering, calling, directions, hours, and catering paths immediate and specific.
03
Build local trust
Use real food, Ringo’s story, verified details, and community context to reduce uncertainty.
Before & after
Reorganizing the same strengths.
BEFORE · Original homepage
AFTER · Proposed homepage — one clear decision path
Area
Original experience
Proposed direction
Primary focus
Several pages and actions compete for attention.
One sequence: View Menu, Order or Call, Get Directions, Request Catering.
Menu
Duplicate, empty, or inconsistent categories can create friction.
Mobile-friendly categories, consistent items, prices, badges, and direct actions.
Catering
The inquiry can appear before enough service context.
Guidance, expectations, process, and a streamlined quote form build confidence first.
Story
Local history is separated from the main decision journey.
A visual narrative connects founding, fire, rebuilding, reopening, and community trust.
Mobile
Customers may need to navigate before acting.
Menu, Call, and Directions remain within reach of the thumb.
Maintenance
Updates can depend on page-by-page editing.
Reusable Gutenberg blocks, patterns, global styles, and templates support ongoing updates.
Comparison describes the proposed direction; it does not imply the design has already changed customer behavior.
The redesign strategy
Legendary Smoke. Laredo Welcome.
The proposed direction combines bold South Texas smokehouse character with practical restaurant usability. Pit black and smoke cream create contrast; ember red identifies the primary action; flame gold highlights key details; and authentic Ringo’s photography keeps the experience grounded in the food and community.
Pit Black #111111
Ember Red #B82025
Flame Gold #F6B61E
Smoke Cream #F5EFE5
Mesquite Brown #6B3B24
How the website supports the business
One connected journey.
Make the menu a decision tool
Clear categories, consistent item presentation, visible prices, and mobile-friendly rows help customers compare choices quickly.
Duplicate, empty, and placeholder content would be removed before launch.
Keep mobile actions within reach
The proposed homepage leads with appetite and one primary action, while a persistent mobile action bar would provide immediate access to Menu, Call, and Directions — within thumb reach as customers scroll.
Menu
Call
Directions
Build confidence before catering inquiries
The proposed page explains event types, group guidance, notice expectations, service options, and next steps before requesting customer information — building confidence first, then inviting the inquiry.
Turn resilience into trust
The proposed story experience makes Ringo’s founding, fire, rebuild, community connection, and reopening part of the primary brand experience — a visual narrative that connects the food to the people behind it.
A practical content system
Built to maintain, not just to launch.
Reusable WordPress patterns, global styles, templates, and a unified News & Specials archive are intended to make future updates more consistent and manageable for Ringo’s team.
Gutenberg blocks
Patterns
Global styles
Templates
News & Specials archive
Intended strategic value
Value without complexity.
Customer
Less decision friction
Brand
A stronger local story
Operations
A reusable content system
This concept demonstrates how a restaurant website can create customer value without adding complexity. The proposal reorganizes existing strengths around the decisions customers make before a visit, order, or catering inquiry. It is intended to reduce uncertainty, strengthen local trust, and make the site more practical for both customers and the business team.
Proposal disclosure
This work is a proposal concept and demonstration of Cintman’s website strategy, content organization, UX, visual design, and WordPress planning. It should not be interpreted as a completed Ringo’s project, a live website, client approval, or evidence of measured results.
Does your business have a strong story — but a website that makes customers work too hard to understand it?
Cintman helps organizations organize complex offerings, scattered content, and competing customer actions into clearer digital experiences built around what people need to understand and do next.