Brand Strategy · Visual Identity Concept
Bucha Bliss: Shaping a Kombucha Brand Around “Naturally You”
We shaped the audience, positioning, and marketing direction for a new kombucha brand concept, then worked with an artist collaborator to translate that strategy into a visual identity.
Status: Brand strategy and visual identity concept. The project materials do not document a product launch or measured results.
Industry
Kombucha beverage concept
Cintman contribution
Audience direction, positioning, marketing direction, and creative brief
Artist collaborator
Logo, identity boards, and sample visual applications
Scope
Audience planning · Brand positioning · Marketing direction · Creative brief · Artist collaboration
01 · Context
The opportunity
A new beverage concept needed a defined audience and a brand direction to guide future marketing and design. We shaped that foundation in the strategy and creative brief before visual exploration began.
02 · Audience & positioning
Defining the audience
The planning documents use “Health-Conscious Hannah” as a working persona for an audience drawn to wellness, sustainability, and thoughtful design. It is an archetype, not a validated customer segment.
Planning persona
Health-Conscious Hannah
Turning strategy into a visual direction
The creative brief pairs the “Naturally You” tagline with a natural, playful, and personal tone. The artist’s boards explore botanical forms, sage, and soft blush.
“Naturally You.”
03 · Roles
Strategy and artist collaboration
Cintman shaped the audience, positioning, marketing direction, and creative brief. The artist collaborator created the logo, identity boards, and applications shown here.
Cintman
Audience direction · Positioning · Marketing direction · Creative brief
Artist collaborator
Logo · Identity boards · Sample visual applications
04 · Concept visuals
Selected concept applications
The project includes a visual identity board, color and type explorations, and a T-shirt mockup. These are concept visuals, not evidence of production or a public campaign.
05 · Foundation
What the work sets up
The work gives future brand and marketing decisions a starting point: audience direction, a concise promise, a creative brief, and visual concepts to review.
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